Great Practices

When I was in business school, the required reading was "Good to Great" by Jim Collins. It's a management book that explains why some companies make the leap from good to great... and others don't. The profession spent weeks dissecting that book with us students, but there's one chapter that is so apropos to our industry that I wanted to share it with you and it's called... FLYWHEELS VS. DOOM LOOPS I've condensed it a lot but here is the gist of it: Good to great transformations often look like dramatic events to those observing from the outside, but are really organic, cumulative processes on the inside that work over the long haul. Meaning, there was no single defining action, advertising campaign, or luck that built a great company. xBunr9dT
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